Mindbody
VISUAL DESIGNER
The leading technology platform for fitness, beauty and integrative health services. It features an app that allows users to discover and book wellness services, as well as industry-leading software for business growth and management.
BOLD Conference
LEAD DESIGNER / ART DIRECTION
The largest conference Mindbody puts on for wellness, fitness and beauty industries. The theme for the 2020 year was Committed to Wellness. With a theme in mind, I conceptualized various art directions through mood boards and built brand guidelines for the final direction.
Moodboards for each art direction theme.
Developed brand guidelines on finalized “shapes” art direction.
Heat Retreat 2020
LEAD DESIGNER
A three-day wellness retreat in New York City that offered free services to promote booking on the Mindbody consumer app. Led design for marketing collateral and illustrated/hand-lettered vinyl clings for Bowery Street and Elizabeth Street storefronts.
Strategic Accounts
LEAD DESIGNER
Led ideation and illustrated concepts for an iron-cross direct mailer. The main target of this B2B national campaign was to send prospective customers to book a software demo and list their business on the Mindbody app.
